![]() ![]() GO: Full-service checkout lanes, including bagging. Shelf groceries include “better for you” foods under the private labels Fit & Active and SimplyNature. The produce section also offers a basic assortment of organic fruits and vegetables.Īldi: Stores sell USDA-certified organic produce, sustainable seafood and locally grown fruits and vegetables. GO: Stores include a NOSH section dedicated to natural, organic, specialty and healthy foods. The company stands by its knockoffs and offers a “double guarantee,” which replaces the product and refunds the customer’s money if they’re not completely satisfied. No coupons.Īldi: Aldi claims to save shoppers up to 50 percent on their grocery bills by selling knockoffs of the 1,300 most frequently bought national brands. Items such as milk, meats, and eggs are sold at the lowest price available in the marketplace. The stores sell beer and wine, produce, meat, health and beauty care items, over-the-counter drugs, household products, toys and gifts. Grocery Outlet: Stores buy overstock or discontinued items – giving them the ability to offer steep markdowns on name brands such as Kraft, Amy’s Kitchen, Kellogg’s and Tide. 3, here’s a closer look at how the chain stacks up against Aldi. Lempert said Aldi and Grocery Outlet “are going to do fabulously” in Southern California.Īs Grocery Outlet prepares to open its first store Dec. “Grocery Outlet’s deals are worth the travel,” Bloom said. Grocery Outlet, on the other hand, has been compared to Costco and Trader Joe’s – brands known for tempting shoppers with seasonal deals and unusual grocery finds.ĭebbie Bloom of Huntington Beach shopped at the former Fountain Valley store at least once a week for produce and “great prices on specialty products.” She’ll make the trek to Costa Mesa once it opens. I loved it, and I am grateful it was an option for me in that time of my life.” The food was not very healthy, but it was nutritious enough to have me complete my studies and graduate. “I was able to survive on under $20 per week. “Aldi saved me from going hungry,” McKeon said. ![]() When he went to college in Indiana, he routinely shopped at Aldi. That was true for Laguna Niguel resident Matt McKeon. “They don’t need fancy stores and don’t mind paying a quarter for a shopping cart,” he said. Lempert said bargain-hunting millennials will embrace the copycat brands Aldi has to offer in a no-frills setting. Both bring something different to the table.Īldi caters to shoppers looking for popular pantry and refrigerator basics like peanut butter and toilet paper. So, can these two low-price brands co-exist in the same sector?Įxperts say yes. Those stores closed a few years ago when the leases expired. The openings mark a comeback for the 227-unit chain, which previously operated outlets in Buena Park and Fountain Valley. Grocery Outlet stores in Costa Mesa and Westminster will open in early December, while a third is slated for late January in La Habra. The two chains are expected to shake up the $44 billion Southern California grocery sector with the one thing Haggen failed to give shoppers: extreme bargains. While Haggen’s lackluster results led to a Chapter 11 bankruptcy filing in September, industry experts say Aldi and Grocery Outlet won’t make the same mistakes. The entrance of Grocery Outlet and Aldi comes as Haggen ends its brief presence in Southern California. Lempert also is impressed by Grocery Outlet. “They’re going to rule,” said Phil Lempert, a food industry analyst and editor of the popular online trade publication SupermarketGuru. ![]() The privately run Aldi has won the pocketbooks of budget-conscious shoppers by selling knockoffs of the nation’s most popular brands, such as Frosted Flakes and Velveeta cheese. The stores are part of the first wave of 25 Aldi locations opening in the region from March to July. Later this month, the German-owned Aldi is hosting four job fairs for stores in Buena Park, Fountain Valley and Anaheim, as well as eight markets in the Los Angeles area.Īldi said it will hire more than 1,100 employees for its Southern California stores as well as its regional headquarters and warehouse in Moreno Valley. On Friday, Grocery Outlet’s Costa Mesa store, which opens Dec. But, as Trader Joe’s cousin moves into high gear with its coast-to-coast expansion, one other discounter is ready to strike first: Grocery Outlet. Aldi, which is expected to take Southern California by storm with its deeply discounted generic groceries, has announced the locations of its first 11 stores in Orange and Los Angeles counties. ![]()
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